Triumph Community Bank approached TAG with the challenge of undertaking a rebranding effort after undergoing a recent name change from what was originally known as THE National Bank. Today, with 18 branch locations, Triumph Community Bank serves customers in a vast assortment of local communities.
We took the concept of “Community is our middle name,” along with the new TAG-produced art and weaved that into their overall brand strategy. TAG uses actual Triumph Community Bank customers throughout all marketing platforms.
Triumph Community Bank customers were excited to be a part of the marketing efforts in creating the new brand. TAG's efforts seamlessly allowed for customers to adopt the name change.
Less than 24 hours after launching their Facebook page, Triumph Community Bank had more Facebook fans and engagement than both corporate locations in Dallas.
Triumph also received a Best of Iowa (BOI) award from the Iowa Bankers Association for rebranding work by TAG, and this social element was a component in that rebranding package.
Using the new elements of the Triumph Community Bank brand, TAG built a Facebook page and strategy for Triumph from the ground, up. Our team took the motto “Community is our Middle Name,” and transformed it into a content strategy that engaged bank customers within the communities they serve and highlighted their customer service through staff profiles. Through Facebook contesting, TAG was able to grow their page exponentially, as well as collect valuable data for customer and bank growth.
We are always impressed by the creativity and professionalism of TAG. Our Account Manager took the time to get to know us and understand the many facets of our business. It is obvious that they truly care about our success. Their creative staff of designers make it easy to turn ideas into reality. We look forward to the future with TAG.