Triumph Community Bank Brand Management hero
Triumph Community Bank Brand Management
The Challenge

Triumph Community Bank approached TAG with the challenge of undertaking a rebranding effort after undergoing a recent name change from what was originally known as THE National Bank. Today, with 18 branch locations, Triumph Community Bank serves customers in a vast assortment of local communities.

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Our Approach

We took the concept of “Community is our middle name,” along with the new TAG-produced art and weaved that into their overall brand strategy. TAG uses actual Triumph Community Bank customers throughout all marketing platforms. 

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The Results

Triumph Community Bank customers were excited to be a part of the marketing efforts in creating the new brand. TAG's efforts seamlessly allowed for customers to adopt the name change. 

Less than 24 hours after launching their Facebook page, Triumph Community Bank had more Facebook fans and engagement than both corporate locations in Dallas.

Triumph also received a Best of Iowa (BOI) award from the Iowa Bankers Association for rebranding work by TAG, and this social element was a component in that rebranding package.

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Photo Direct

TAG orchestrated a photography shoot which featured actual Triumph Community Bank customers within local settings, thus producing an image library which allowed for consistant image usage across all mediums.  

design strategy
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Digital Signage

Using digital signage, TAG was able to give Triumph Community Bank the ability to control in-branch messaging, while promoting additional bank products and services.

design digital strategy
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Facebook

Using the new elements of the Triumph Community Bank brand, TAG built a Facebook page and strategy for Triumph from the ground, up. Our team took the motto “Community is our Middle Name,” and transformed it into a content strategy that engaged bank customers within the communities they serve and highlighted their customer service through staff profiles. Through Facebook contesting, TAG was able to grow their page exponentially, as well as collect valuable data for customer and bank growth. 

design digital strategy
TV Production

This shoot took our crew through a rigorous shoot schedule throughout the Quad Cities for the renaming of Triumph Community Bank. As the "community" bank, TAG wanted to show iconic QC area imagery that ties Triumph back to the community.

media production strategy
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In Branch Signage

To keep the brand consistant with the messaging TAG developed, a series of in-branch signage that would be carried through each branch location.

design strategy
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We are always impressed by the creativity and professionalism of TAG. Our Account Manager took the time to get to know us and understand the many facets of our business. It is obvious that they truly care about our success. Their creative staff of designers make it easy to turn ideas into reality. We look forward to the future with TAG.

—Kevin Gibbs - Marketing Officer, Triumph Community Bank
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