Steven T. Fieweger Law Brand Management hero
Steven T. Fieweger Law Brand Management
The Challenge

Stephen T. Fieweger Law is proud to serve clients in the Quad Cities' region with accurate, results-focused legal representation. The practice moved to a new location and required brand building from the ground up to position Stephen T. Fieweger Law (a startup law firm) as a modern, professional and trustworthy practice.

Our Approach

Through the design of an identity, dynamic website, business collateral and video production, TAG has positioned Stephen T. Fieweger Law as a leader in their industry by creating a visual brand that incorporates modern design thinking and a dynamic web presence driving client engagement.

The Results

TAG provided Fieweger Law with unique and compelling design and brand integration. This branding effort began with a logo redesign, culminating with interior and collateral design, eventually leading to a new website. The client’s new website was custom-designed per discovery with the client, and was developed to be fully responsive. TAG shot, edited, produced and integrated video into the website to increase time-on-site, and engage audiences in a creative manner. In addition to video, TAG also researched and integrated keywords for maximum SEO, and provided inbound lead capture forms to help continue client growth. Users to the new website increased by more than 63 percent after the first month of launching.

Steven T. Fieweger Law Brand Management results
Collateral Design

Collateral for Stephen T. Fieweger Law maintains the clean and modern design aesthetic established in the development of the monogram, implying professionalism and class.

design strategy
Website Design and Development

Mobile reponsiveness, inbound strategies and simplicity and ease of navigation define the law firm’s web presence with an easy-to-use experience that translates to greater engagement between the client and the firm.

design digital strategy
Logo Design

To clearly identify the law firm, a monogram was designed incorporating initials S. T. F. The “T" doubles as an abstract scale, an iconic image in reference to law. The letters S and F hang from the T creating an a-symmetrical balance. With its  geometric nature, the mark is modern and sophisticated communicating a professionalism that one would expect from a top-tier law firm.

design digital strategy
Video Production

Decision makers prefer short form video when researching.  Also, websites with video embedded in them from YouTube are 52 times more likely to be organically found.

digital production strategy

Thanks TAG Team for helping create a great brand and website.

—Steven T. Fieweger