HAVlife™ Integrated Brand Management hero
HAVlife™ Integrated Brand Management
The Challenge

The HAVlife™ Foundation is a Not for Profit 501 (c) (3) organization whose mission is to Prevent Lost Potential™ in local youth by enriching lives through music, art and athletic participation. To successfully spread their mission and reach their target audience, HAVlife™ required the development and maintenance of a consistent brand message and marketing plan.

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Our Approach

To help HAVlife™ spread their mission of Preventing Lost Potential™, TAG developed a multi-channel marketing approach, including web design and development, social media marketing, public relations and event marketing. 

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The Results

Due to a consistent brand-messaging platform and integrated marketing strategy, HAVlife™ has been able to grant more than $600,000 to 50 local youth-oriented organizations and expand their mission outside of the Quad Cities region with two additional boards in Dubuque and Johnson County.

HAVlife™ Integrated Brand Management results
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Poster Design

The event materials for the 2015 HAVlife™ Golf Tournament center around the core focus of HAVlife™ – the youth. The art was created in the style of an illustrated children’s book. This approach adds a playful feel, while the bright, energetic colors further support this concept.

design strategy
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Brochure Design

This brochure series is a graphic portrayal of the HAVlife™ mission, which supports youth in their participation in athletics, music and the arts. Three brochure covers keeps things fresh and ensures each avenue receives equal representation. 

design strategy
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Event Marketing

Putting a fresh face on an annual event is no easy feat. TAG has been able to create marketing materials for various HAVlife™ events that not only look new year-to-year, but also spark excitement among the community. 

design strategy
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Website Design & Development

HAVlife™ needed a modern website that reflected the foundation's mission and above all else informs the communities it serves. TAG designed and developed a modern mobile optimized website with robust news and events display, giving visitors the ability to donate, and provide HAVlife™ the opportunity to build as their community support grows.

design digital strategy
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Event Marketing

This energetic poster offers a fresh twist on the Martini Shake Off™ art while still staying true to elements of the core HAVlife™ brand. The grunge factor is a play off of the dirty martini, while the vibrant splash offers a glimpse into the fun, annual event.

design strategy
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Event Marketing

The Legendary Brew Off is a more newly branded fundraiser in the HAVlife family of events. With a craft beer vibe as the inspiration, this chalkboard-style art is a nod to all things local. As an added bonus, the black and white combo proves to be very dynamic while also allowing the red of the HAVlife™ logo to really pop.

design strategy
TV Production

The Iowa Football Club is an incredible group of former Hawkeye greats, and two of them were generous enough to dedicate time to shooting this television advertisement promoting the Legends of Iowa Football Camp.  Even behind the scenes, these guys are all smiles, willing to spend time signing autographs for HAVlife™ and the TAG team.

media production strategy
TV Production

The signature HAVlife™ annual event is the Martini Shake Off™.  TAG was tasked with creating excitement for this event through the use of broadcast TV.  The spot is simple, clean and energetic, but more importantly, ticket sales were exceptional.  At TAG, we're about results!

production strategy
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“TAG has elevated the HAVlife™ brand exponentially in the past few years and we have been of good fortune to see rapid growth. This has allowed us to serve our mission to thousands of youth within the Quad City area. Their expertise in social media has proven that we are reaching a much larger audience in various demographics. We could not do what we do without the talent of TAG Communications!

—Kimberly Guy, Chairman
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