The HAVlife™ Foundation is a Not for Profit 501 (c) (3) organization whose mission is to Prevent Lost Potential™ in local youth by enriching lives through music, art and athletic participation. To successfully spread their mission and reach their target audience, HAVlife™ required the development and maintenance of a consistent brand message and marketing plan.
To help HAVlife™ spread their mission of Preventing Lost Potential™, TAG developed a multi-channel marketing approach, including web design and development, social media marketing, public relations and event marketing.
Due to a consistent brand-messaging platform and integrated marketing strategy, HAVlife™ has been able to grant more than $600,000 to 50 local youth-oriented organizations and expand their mission outside of the Quad Cities region with two additional boards in Dubuque and Johnson County.
HAVlife™ needed a modern website that reflected the foundation's mission and above all else informs the communities it serves. TAG designed and developed a modern mobile optimized website with robust news and events display, giving visitors the ability to donate, and provide HAVlife™ the opportunity to build as their community support grows.
The Legendary Brew Off is a more newly branded fundraiser in the HAVlife family of events. With a craft beer vibe as the inspiration, this chalkboard-style art is a nod to all things local. As an added bonus, the black and white combo proves to be very dynamic while also allowing the red of the HAVlife™ logo to really pop.
The Iowa Football Club is an incredible group of former Hawkeye greats, and two of them were generous enough to dedicate time to shooting this television advertisement promoting the Legends of Iowa Football Camp. Even behind the scenes, these guys are all smiles, willing to spend time signing autographs for HAVlife™ and the TAG team.
“TAG has elevated the HAVlife™ brand exponentially in the past few years and we have been of good fortune to see rapid growth. This has allowed us to serve our mission to thousands of youth within the Quad City area. Their expertise in social media has proven that we are reaching a much larger audience in various demographics. We could not do what we do without the talent of TAG Communications!