Research approaches all depend on what is the objective?
Ask yourself and your associates a few questions. Why do we want to gain some new insight? What’s driving this desire? Competition, new product launch or even is our brand tired?
We execute research with highly defined objectives answering why? When? And What For?
After gaining additional insight into your project we choose one of our existing partners for developing the actual execution plan, the research instruments, process, timeline and final analysis (deliverables.)
- Online Panels-
Cost effective solution, but need to choose a quality partner to ensure your desired audience meets the needs of your project. Survey Monkey is a great tool to utilize, so long as you solidify your audience before launching.
- Focus Groups-
This solution is a great way to gain qualitative information, and will provide you with ideas and possible solutions that can be further tested with a quantitative survey or poll. Cost for this solution is impacted on the recruiting time, developing moderator guides as well as an honorarium for each participant.
- Quantitative studies-
Short-term polls and longer form surveys are all very helpful. Costs for this solution are determine by the length of the survey, participant number and questionnaire development and analysis.
- Executive Interviews-
This solution is a great way to gain insights into company prospects for consumer decision making. Typically, these projects involve a 20-40 minute interview that is well organized and highly targeted to key decision makers.