TAG Client
Case Studies

We’re constantly learning.

Part of growing a brand and making an impact requires thoughtful reflection and analysis. We’ve developed case studies so we can learn from our work and help our clients succeed.

The Quad Cities Health Initiative (QCHI)

The Quad Cities Health Initiative (QCHI) created BeHealthyQC, a cross-sector community coalition designed to encourage our community to move more and eat healthier. It’s a wonderful program that does a ton of great work – but without a way to communicate its messages, how would everyone know? QCHI called in the TAG team to help share the message, and we did what we do best. We built a brand - in two different languages.

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Genesis Health System Practice With Pride Campaign

The system had a desire to create interest in nursing positions at its various hospitals and clinics. The intention of the campaign was to highlight the benefits of working at Genesis and raise awareness of current job openings. That campaign was called ‘Practice with Pride’.

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The Group, Obstetrics and Gynecology Specialists P.C.

The Group called TAG to offer recommendations to elevate its brand. After a brand summit to dig deeper into The Group’s values, strengths, and aspirations, we made the pitch.

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Genesis Health System Safety Campaign

Genesis Health System dared to find its own path to achieve the highest benchmarks in patient safety. Disregarding some common industry practices, the health system decided to acknowledge employees for implementing preventative safety measures instead of simply issuing reprimands when safety events occurred.

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What People Are Saying

TAG clients love working with us! We come to work every day focused on the success of our clients.

It was a complete pleasure to work with TAG, and I do mean “with.” The project was a…

- Jim Williams, Eastern Iowa Light & Power Cooperative

TAG’s strong creative strategy and comprehensive range of internal marketing…

- Chief Marketing Officer, GENESIS HEALTH SYSTEM

TAG continually demonstrates why they’re a valued ICAHN partner with every project…

- Stephanie Cartwright, Illinois Critical Access Hospital Network (ICAHN)

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TAG Client Case Studies

We’re constantly learning.

TAG Client
Case Studies